REAL ESTATE SALES & MARKETING
Fortune Marketing (established in 2012) is comprised of a dynamic group of professionals, each with a passion for real estate. We specialize in the branding, consulting, marketing and sales of pre-development projects. We also have been hired to rejuvenate current sales programs in existing projects.
Fortune Marketing provides comprehensive advisory services which include: strategic collaboration with developers and their architects to ensure optimum space design for each project, the creation of compelling brands, advice on the creation of distinctive and unique marketing materials, and most importantly: intelligent, honest and experienced agents.
“Don’t wait to buy real estate, buy real estate and wait.”
– Will Rogers
Don has over 25 years experience managing one of the top commission sales forces in Canada. As a former SVP and Director of Merrill Lynch, Don managed the Canadian sales force into becoming one of the top-producing teams in North America. Over the past 10 years, Don has been an avid investor, buying and selling real estate in the Okanagan and the Lower Mainland. Don is a very active investor in the North American stock markets, has his finger on the pulse of the global economies and is up to date on global real estate markets.
Holly manages our Marketing and Communications Department, and is our in-house Business Administrator. Holly holds a Diploma in Hospitality and Tourism with a Marketing Major and excels at customer service. She moved from Vancouver in 2012, where she worked in the Tourism Industry, as a Legal Assistant and as an Administrative Assistant.
Marketing is a passion, and she is excited to see her marketing visions come to life at Fortune Marketing, and at our exceptional real estate developments all around Kelowna. She is very proud to be part of a fun, progressive company that has grown from 2 employees to 10 in just over 2 years.
Marketing residential project developments is all we do. As it is our entire focus we have developed a seamless process that generates consistently profitable results. Fortune Marketing will handle all aspects of project marketing and sales management, and offer assistance with the following key areas:
Behind every brand is the story that propels it. At Fortune Marketing we help you craft your brand’s story and then effectively and comprehensibly deliver it across various media channels. We facilitate the articulation of your objectives and promote the strategic and consistent presentation of your brand messaging.
At Fortune Marketing we have access to a significant database of experts, buyers, and real estate agents within our network. We consult with industry leaders and real estate professionals and utilize proven lead generation strategies that cultivate development pre-sales. Our knowledgeable representatives are present during the entire process and will guide buyers from inception through to completion.
Fortune Marketing is a full service marketing agency that creates innovative campaigns for our clients. We strive to use the optimal mix of online, traditional, and onsite marketing to reach your target audience. We begin by developing an overall marketing strategy then move on to create a detailed master marketing plan for all phases. Our approach allows us to maximize our clients’ opportunities to achieve their greatest potential.
Proper branding is the key to sales success and is an integral part of our process. We assist the development team to plan the product offering and define their target market audience. Using the latest techniques in market study and research we assist our clients in creating branding that compels buyers to act.